AFL-CIO Wants to Fix Labor's Image

Richard Trumka blames the media in part for the movement's bad image.


By Paul Bedard, Washington Whispers

Richard Trumka, expected to be elected head of the AFL-CIO later this week, knows labor has an image problem. And he's ready to take it on. "Our goal," he says, "is to try to begin to speak again for all workers." Already, he's planning to reach out to blacks, young workers, and the working poor. He blames the media in part for the bad image, suggesting that editors cut or trash broader stories on the labor movement.

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