Colombia Wants Love From Washington

PR campaign hopes to bring new attention to the South American country.

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By Nikki Schwab, Washington Whispers

Here's a good way to show Washington some love: Install giant hearts all over the city. That's what "Colombia Is Passion," the South American country's official image campaign, is doing, starting this weekend. It's an effort to get the American people to have a little more love for Colombia. Each of the 47 hearts will depict a little-known aspect of Colombia—a country that many Americans basically associate with drug lords. "That's one of the things we are trying to change," one organizer tells Whispers. Larger hearts are on display at Union Station, and smaller, 8-foot hearts will be installed all over town, from neighborhoods like Logan Circle to tourist attractions like the Lincoln Memorial. The Colombian exhibit will stay in the District of Columbia until September 15 and then move to New York City. And if the hearts won't get enough attention, Juan Valdez, of Colombian coffee fame, will be handing out free coffees at Union Station too.

Colombian heart sculptures on display at Union Station

Image courtesy of Colombia Is Passion Want your Whispers first? Check out U.S. News Weekly.