By Paul Bedard, Washington Whispers
Dismiss the rumors. Neither AOL nor news is dead. The proof: AOL is jumping into news with both feet. Its latest venture is a site devoted to Washington, PoliticsDaily.com, that goes live Monday. "Most news outlets are a product in search of an audience. We have readers in search of a product," says editor Melinda Henneberger. Hers will be unusual in the digital age: old school, experienced reporters writing unbiased, long-form stories, analyses, and profiles. What's more, in a shrinking ad market, AOL's news site has a built-in audience and advertisers. "This is the part of the company that works," she says.
Follow Paul and Nikki on Twitter.
Check out more Washington Whispers.







Reader Comments Read all comments (22)
mcdaid of IL 11:28PM April 25, 2009
Eddy Butler 11:23PM April 25, 2009
Will of GA 10:56PM April 25, 2009