By Paul Bedard, Washington Whispers
Dismiss the rumors. Neither AOL nor news is dead. The proof: AOL is jumping into news with both feet. Its latest venture is a site devoted to Washington, PoliticsDaily.com, that goes live Monday. "Most news outlets are a product in search of an audience. We have readers in search of a product," says editor Melinda Henneberger. Hers will be unusual in the digital age: old school, experienced reporters writing unbiased, long-form stories, analyses, and profiles. What's more, in a shrinking ad market, AOL's news site has a built-in audience and advertisers. "This is the part of the company that works," she says.
Check out more Washington Whispers.