Obama's Coattails Could Help Ebony and Jet

The magazines released a new line of shirts and bags with their logos and Obama's name.

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Two media forces in the African-American community are trying out Sen. Barack Obama as a marketing tool. Jet and Ebony tell us that they are unveiling a new line of shirts and bags featuring their logos and Obama's name. The Democratic candidate—the first African-American presidential nominee from a major party—has reached out to new and younger voters, and the publishing house hopes it can piggyback on that bid with its new line of commemorative wear featuring Obama. "The African-American community has been extremely loyal and supportive of our brands for many years," said Linda Johnson Rice, president of the publications. "This product line further establishes the quality of the Ebony and Jet brands while introducing new generations to our legacy." Check out their stuff, and the "Ebony Black Cool" shot of Obama, on their Café Press site.