With former Massachusetts Gov. Mitt Romney on a hiring spree, the press shop at his presidential exploratory committee already counts nearly a dozen staffers. And Kevin Madden, Romney's top flack, is determined to keep them all working in harmony. His opening gambit: required reading of The Five Dysfunctions of a Team: A Leadership Fable. Madden picked the book up after learning that the coach of his beloved Cincinnati Bengals was distributing copies to his players. "NFLs coaches," says Madden, "know more about fusing diverse talents than anyone."
With Dan Gilgoff and Angie C. Marek