The conservative American Enterprise Institute has scrapped its magazine and replaced it with a new glossy, The American. Unlike the think tank's old political rag, the jazzy new one is all business and economics, six times per year. "Our perspective," says editor James Glassman, "is not partisan, but it is rooted in liberal, free-market economics." There are no editorials and foreign-policy manifestos. Instead, Reaganite Michael Ledeen writes about why Naples became the center of men's high fashion. It's an old model: The lively conservative American Spectator tried the same thing before finally switching back to politics.