Wiki World: Wisdom of (Small) Crowds (Updated)

September 17, 2007 RSS Feed Print

As a front-page article in Monday's Washington Post notes, the same debates over 2008 candidates that play out on newsprint and over the airwaves also make their way into Wikipedia, the online encyclopedia that anyone can edit (in most cases). Because the Wiki model preserves all previous versions of a story, including information that has been deleted by subsequent contributors, it is possible to trace contentious issues by sifting through this virtual cutting-room floor. Pages also have a discussion boards where more devoted contributors can debate material before it appears on the main page.

The Wikipedia model makes it tempting to see the site as a battleground for legions of political junkies making the case for or against a candidate. As the Post writes, "every day thousands of them are engaging in fierce battles over the life stories of the 2008 presidential candidates."

The data tell a different story. Figures provided to U.S. News Monday by Compete.com, a site that monitors and analyzes Internet traffic, show that the majority of the edits to most of the candidate pages are made by a small group of devoted editors who largely determine what information is and is not included on a page.

In fact, the numbers as a whole are lower than one might expect from such a highly trafficked site. The page for Ron Paul, who has a loyal following on the Internet, was edited by 201 people in the month of August. Mitt Romney's page, coming in second, had 135 editors.

Update (Sept. 18, 4:45 p.m. ET): The full data is available here, courtesy of Compete.com.

Candidate Page Views Editors Total Edits

Edits by top
10 editors

% of all edits
by top 10

Ron Paul 50,426 201 629 337 54%
Barack Obama 41,805 110 328 191 58%
Mitt Romney 25,998 135 312 122 39%
Rudy Giuliani 16,049 40 83 51 61%
Mike Huckabee 14,697 74 171 81 47%
Fred Thompson 15,280 71 265 171 65%
Hillary Clinton 13,389 34 123 99 80%
Dennis Kucinich 12,018 66 122 55 45%
John McCain 12,369 57 93 39 42%
John Edwards 11,783 62 122 55 45%
Joe Biden 13,627 20 21 11 52%
Mike Gravel 8,590 31 47 26 55%
Sam Brownback 7,495 36 66 33 50%
Bill Richardson 5,568 32 49 26 53%
Duncan Hunter 4,575 16 18 12 67%

Note: Tom Tancredo and Chris Dodd's Wikipedia articles attracted insufficient traffic for inclusion in this analysis

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