American Crossroads, the well-heeled conservative political action committee, is demonstrating its value to Republican presidential candidate Mitt Romney and showing how it could be a game-saver for him in the weeks leading up to Election Day.
The super PAC is set to begin a new $9.3 million television ad campaign Friday directed against President Obama in nine swing states. This will intensify Romney's anti-Obama message and free Romney resources for other tasks.
The Crossroads campaign is to continue over 11 days, with the goal of blasting Obama for poor stewardship of the economy.
The central ad in the campaign, titled "Smoke," hits Obama for running a wave of negative ads against Romney while the administration is "racking up $4 billion in new debt every day, the unemployment rate is stuck above 8 percent, and family incomes are falling," a Crossroads spokesman says. Obama is going negative because he "can't run on that record," the ad says.
The commercial is scheduled to run in Colorado, Florida, Iowa, Michigan, North Carolina, New Hampshire, Nevada, Ohio, and Virginia.
American Crossroads was co-founded by Karl Rove, who served as President George W. Bush's chief poiltical strategist and deputy White House chief of staff.
Crossroads is banned by law from directly coordinating with the Romney campaign, but Rove, as an individual, has been urging Romney to get more aggressive in attacking Obama. More than ever, Crossroads is now doing this on its own.