Conservative Group Crossroads GPS Launches $25 Million Ad Blitz

Karl Rove's conservative nonprofit announces $25 million ad buy in key battleground states.

No major announcements are expected when the Fed's latest two-day policy meeting ends Wednesday.
No major announcements are expected when the Fed's latest two-day policy meeting ends Wednesday.

Crossroads GPS, the conservative political action committee, is running another big TV ad campaign against President Barack Obama, serving notice that it will remain a potent force in the 2012 presidential contest.

Crossroads announced a new $25 million ad buy for a TV spot called "Excuses." It will run from July 10 through early August in the key battleground states of Colorado, Florida, Iowa, North Carolina, Michigan, Nevada, Ohio and Virginia, said Crossroads GPS President Steven Law in an E-mail to reporters Friday. The announcement came less than two hours after the government released a disappointing jobs report that found unemployment remaining at 8.2 percent.

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"We're suffering through one of the weakest economic recoveries in our history and the only thing President Obama is offering is slogans and excuses," said Law. "People are hungering for practical solutions to our skyrocketing debt and flat-lined economy, and that's what we are putting forward in our 'New Majority Agenda.'"

Law added that the unemployment situation is worse than the 8.2 figure indicates. "If the labor participation rate were the same as when President Obama took office, the unemployment rate would be a staggering 10.9 percent," Law said. "Hundreds of thousands of workers have stopped looking for work during the recovery, making the unemployment rate appear artificially low."

Crossroads is one of several Super PACs that are very active in the current political cycle. But Crossroads has the kind of fundraising prowess that few other political organizations can match, and it is directing a large portion of its resources into defeating Obama in November.

Ken Walsh covers the White House and politics for U.S. News. He writes the daily blog, "Ken Walsh's Washington," and is the author of "The Presidency" column in the U.S. News Weekly. He can be reached at and on Facebook and Twitter.

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