Is There a Doctor in the House? For the Wealthy, Yes

An increasing number of high net worth Americans are ponying up the cash for at-home ERs.


It's not uncommon for the über-wealthy to equip their mega-mansions with pricey private home theaters, spa-worthy washrooms, and palatial pools. Now an increasing number of the super-rich are setting aside space in their homes for another purpose: top-notch medical care.

According to Bloomberg, more well-off families are paying up to install at-home emergency rooms, which can cost upwards of $1 million, and forking over as much as $30,000 a year for "concierge care," which puts the best-of-the-best physicians at their disposal anytime, anywhere.

"Wealthy people want to have a little exclusivity and want better service than they can get at their normal healthcare facility, and they're willing to pay for it," Rick Flynn, principal and head of the Family Office Group with Rothstein Kass, told Bloomberg.

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Guardian 24/7, a Virginia-based medical care company founded by former White House physician Sean O'Mara, charges as much as $12,000 a month for its ReadyRooms, Bloomberg reported, which feature discreetly installed medical equipment available at the touch of a button.

If a medical emergency arises, homeowners can immediately contact an on-call emergency physician—a much faster response than waiting for an ambulance to arrive and transport the ailing homeowner to the hospital, the company's website notes.

"Before Guardian, this kind of medical protection was only available to one person," the company's website says. "Now, presidential-level care can be yours—on your schedule and your terms."

And if you thought for a minute the super-rich might have to be without immediate access to medical care outside the confines of their estates, think again. Guardian 24/7 installs any number of medical apparatuses from X-ray machines to CT scanners on yachts, motor coaches, and aircraft.

Twitter: @mmhandley

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