By Dan Gilgoff, God & Country
Two weeks before Sarah Palin's memoir hits bookstores next month, possible 2012 presidential hopeful Mike Huckabee is publishing a new volume of his own: A Simple Christmas: Twelve Stories That Celebrate the True Holiday Spirit. Huckabee's already taking presale orders—and orders for leather display boxes and for signed, numbered versions of the book that include certificates of authenticity.
A new Rasmussen poll has Huckabee edging out Mitt Romney in a one-on-one Republican primary.
Huckabee's yuletide TV ad in the 2008 presidential race, above, made him something of a Christmas candidate the last time around. Doing publicity for Simple Christmas will give him an opportunity to connect with voters in a warm and fuzzy and decidedly nonpolitical way, which could help reinforce his likability in a potential matchup against the less cuddly Romney. Very Oprahesque.