By Dan Gilgoff, God & Country
Here's an early look at a faith-based Web ad promoting the climate change bill in the Senate that's scheduled to be unveiled this afternoon by a coalition of progressive religious groups.
The new "Day Six" campaign includes a website with an online petition and Web ads on the website of Relevant, a magazine for young evangelicals.
It's telling that the ad doesn't make the case for creation care, the idea that humans should be faithful stewards of God's green Earth. Instead, it argues that combating climate change is about protecting the world's most vulnerable people. It's the kind of message designed to appeal to red-staters who are wary of tree-huggers but who care about human suffering.
As Cassandra Carmichael, director of the Washington office of the National Council of Churches, recently told me: "The faith community talks about climate legislation differently than scientists or environmentalists. We frame it in terms of the people impacted, which can bring in legislators who hadn't thought in those terms."
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