Millennials Choose Mobile Phones Over Toothbrush and Deodorant (Sort Of)

We look at a Bank of America survey where the results are fun, but the math is shaky.

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It's settled – if stranded on an island, millennials would choose to bring cell phones as their one item. It's not because they were thinking ahead and planning on calling for help either. According to a new survey released by Bank of America and reported on by Forbes and The Wall Street Journal, 96 percent of millennials think their phones are the most important product in their daily lives. Phones were followed by toothbrush (93 percent) and deodorant (90 percent). Ew. 

[READ: From Higher Ed to Houses, Millennials Spend and Save Carefully]

millennials phones Bank of America
One page from the Bank of America survey findings.

The nitty gritty

The phone survey by Braun Research, Inc. relies on 1,000 adult respondents in the U.S. and 300 additional respondents in California, Florida, Texas, Atlanta, Boston, Charlotte, Chicago and New York. Also, the respondents had a "current banking relationship" with Bank of America and owned a smartphone. The margin of error where the n = 1,000 is plus or minus 3.1 percent. So, upon closer look, we're not actually sure if millennials think their phones are more important than their toothbrushes.
That margin of error only applies for 1,000 respondents though. For the information about millennials, the report has striped down the respondent base to only include people aged 18-24, but it doesn't say how many people in that age group it interviewed, which means this response could have a big margin of error. A margin of error over six would mean we also don't know if millennials like their phones better than their Speed Stick. 

Conclusion: it looks like we'll have to wait to find the truth about millennials and their true priorities.