It's settled – if stranded on an island, millennials would choose to bring cell phones as their one item. It's not because they were thinking ahead and planning on calling for help either. According to a new survey released by Bank of America and reported on by Forbes and The Wall Street Journal, 96 percent of millennials think their phones are the most important product in their daily lives. Phones were followed by toothbrush (93 percent) and deodorant (90 percent). Ew.
The nitty grittyThe phone survey by Braun Research, Inc. relies on 1,000 adult respondents in the U.S. and 300 additional respondents in California, Florida, Texas, Atlanta, Boston, Charlotte, Chicago and New York. Also, the respondents had a "current banking relationship" with Bank of America and owned a smartphone. The margin of error where the n = 1,000 is plus or minus 3.1 percent. So, upon closer look, we're not actually sure if millennials think their phones are more important than their toothbrushes.
Conclusion: it looks like we'll have to wait to find the truth about millennials and their true priorities.