2. Jimmy Kimmel’s preshow Twitter-bashing skit: ABC bit the hand that feeds it with a Jimmy Kimmel skit that aired during its preshow coverage of the red carpet. Riffing off the “Celebrities Read Mean Tweets” segment on his show (a gag that may be also one of his many hoaxes), Kimmel invaded the living room of some poorly dressed, dowdy-looking viewers to mock them for making fun of Oscar celebrities on Twitter. In essence, Kimmel condescendingly lectured the Oscar audience for participating in the so-called "second-screen experience” that makes such canned, stale shows worth watching. We get it. We all should be nicer on social media. But it seemed a little rich that Kimmel would tear apart some Average Joes tweeting about the show they were watching considering that Twitter is a ratings-driver for live television events like the Oscars, that the Oscar producers would shamelessly pander to Twitter users in an obvious effort of product placement, and that ABC tapped Twitter to promote the show’s advertisers. Not surprisingly, the skit spurred a mean reaction on Twitter.
3. The obnoxious Samsung product placement: Look at Ellen’s Samsung Galaxy! Isn’t it fun? Look at the pictures she’s taking with it! And it’s so good for selfies – particularly for selfies with a boatload of famous people plus Lupita Nyong'o’s brother. And that selfie just broke the Twitter record for most retweets. Wow! Ellen must love that Samsung Galaxy. Except – awkward – she ditched it the second she got offstage to tweet a picture from her iPhone. Whoops. It looks like Samsung could only buy so much Oscar loyalty.
4. John Travolta butchering Idina Menzel’s name: When you are a presenter you have one job – one job – and that is to get the name of the person you are introducing correct, particularly when that person is a Tony-award winning Broadway star whose song is a heavy Oscar favorite and on the repeat playlist of millions of children and professional adults, alike. But apparently John Travolta had never heard of Idina Menzel and what came out of his mouth instead was “Adele Dazim.” It set a jarring tone for a lackluster performance of "Let It Go," and birthed not one, but two parody Twitter accounts. Look what you’ve done, John Travolta.
5. The mostly male “heroes” montage: While the show’s winners were mostly set in stone, there were two other aspects of the Oscar broadcast that needed some explanation: the random selection of actors – B-list, relative newcomers, not the typical nominee types – recruited to present, and all of those montages. One moment brought both of those puzzling elements together, when Chris Evans introduced a montage reflecting the night’s theme “The Heroes of Hollywood” (because he plays Captain America, a superhero. Get it?). The heroes, as the gender of the noun suggest, are mostly male, it turns out. We got Iron Man, Harry Potter, Frodo Baggins, "Men in Black," John Wayne, Jaden Smith and "Gladiator." But where was Erin Brockovich, Thelma and Louise, Lisbeth Salander, that redhead from “Frozen” or Lara Croft? We were left to settle for “Cool Girl” Katniss Everdeen. Thankfully, we also later had best actress winner Cate Blanchett to talk some sense to the Academy, calling out, “those of us in the industry who are still foolishly clinging to the idea that female films with women at the center are niche experiences." She went on in her acceptance speech, "They are not. Audiences want to see them and, in fact, they earn money. The world is round, people.”
Now there’s a Hollywood hero for you.