Coca-Cola brands are coming to an office kitchenette near you, as the company plans to make single-serving soda pods through a partnership with Green Mountain Coffee Roasters Inc., which owns the Keurig single-serving coffee brewer.
The Coca-Cola Company announced Wednesday a purchase of 10 percent stock of Green Mountain Coffee for $1.25 billion, an investment that is expected to close in March, subject to closing conditions and regulatory approvals. A Keurig Cold single-serve beverage system is being developed to dispense pods of juice, sports drinks, sodas and teas, and is expected to be available in 2015, according to a press release announcing the partnership. Coca-Cola brands include Powerade, Coke Zero, Sprite and Vitamin Water.“This agreement demonstrates our creative approach to partnerships and ability to identify and stay at the forefront of consumer trends driving the industry,” said Coca-Cola Company CEO Muhtar Kent. “By pairing The Coca-Cola Company’s brand leadership and global footprint with [Green Mountain Coffee’s] innovative technology, together we will be able to capitalize on the many exciting growth opportunities in the single-serve, pod-based segment of the cold beverage industry. Importantly, this partnership provides our consumers with a convenient way to enjoy the brands they love through in-home preparation.”
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The new partnership will compete with the largest maker of at home soda making machines SodaStream, which has its factory based in the Israeli-occupied West Bank. The company was endorsed by Scarlett Johansson in an ad that aired during the Super Bowl on Sunday.