It turns out former California Gov. Arnold Schwarzenegger's decision to put on short-shorts and a blond wig for Bud Light was not the only questionable ad campaign featured Sunday night. Here are some other Super Bowl commercials that may have generated furrowed eye brows:
So this is what Scarlett Johansson gave up her Oxfam ambassadorship for? Controversy was already surrounding Johansson’s Super Bowl campaign for the carbonated beverage company SodaStream when it posted a "banned” version of the ad last week (seen here). What got it censored turned out to be pretty silly -- she ends the commercial with a slight towards Pepsi and Coke, a line the NFL objected to, with Pepsi’s sponsorship of the halftime show -- and it felt, dare we say it, a little manufactured.
But all the fuss about the ad took a more serious turn when Johansson was forced to end her eight-year relationship with Oxfam over the endorsement deal, as SodaStream, an Israeli company operates a factory in the West Bank. Her decision to do so was likely more complicated than a greedy celebrity choosing money over charity. But didn’t make her opening line -- “Like most actors my real job is saving the world" -- sting any less, considering the circumstances.
Oh look. It’s that cute little girl from “Beasts of the Southern Wild.” Oh and I see, she’s kind of doing the same see-the-world-from-my-point-of-view thing here. And look at all that natural beauty! And that cityscape! Ah, and this is a underdog story, with the steel worker and the ballet dancer, right? Wait, hold on.
“We wait until they get sleepy. we wait until they get so big they can barely move,” she says.
Is this a China thing here? Is she talking about China?
Wait, what? Who’s striking what? Oh. It’s a car commercial. Of course it’s a car commercial. But Quvenzhané Wallis is like 10 years old. She won’t know how to drive for another half a decade. Lame commercial, Maserati. We thought you were too fancy for this.
The men’s body spray took a break from its usual brand of frat boy style humor to wade into geopolitical crises. What could go wrong? The sentiment -- make love, not war -- is obviously a nice one, and some of the vignettes work. But the Kim Jung Un reference feels a little misguided, considering the ex-girlfriend of the real North Korean leader was reportedly executed. And the Middle East dictator romancing his wife was a reminder of that lovely Vogue profile the wife of Syrian leader Bashar Assad got before the country blew up unto an ugly civil war that has killed more than 100,000 people.