Pizza Hut may begin selling individual slices if tests of new features at two of its locations go well.
Two new concept stores in Pawtucket, R.I., and York, Neb., will be the test sites for not only sales of slices, but outdoor seating and digital menus, according to a press release from Carrie Walsh, the chief marketing officer of Pizza Hut.
"Specifically in the Northeast where by the slice is more prevalent, this concept enables us to enter a competitive environment like that with a very competitive product that we think consumers will love," Walsh said.
The company will be competing with independent pizza diners that offer slices to go in busy neighborhoods and on beach boardwalks, as well as largest rival Domino's, which has been testing sales of slices at some of its locations.
Pizza Hut is expanding locations with 115 openings in 2013, approximately half of which have dine-in areas.
"We believe these concepts have broad appeal, and we're bullish on our plans to quickly expand them to additional locations," Al Litchenburg, chief development officer of Pizza Hut said in the release. "We are a company driven to innovate and give customers what they want and a vibrant store experience is atop that list."