The storm of the century has made landfall on the Philippines, pummeling the nation of islands with winds reaching up to 235 miles per hour, CNN reports.
Though super typhoon Haiyan is expected to linger in the Philippines another couple of hours, the devastation has already reached monumental proportions. Meteorologists have predicted that the super typhoon will maintain its intensity throughout its remaining sojourn in the Philippines. It is then forecasted to move northwest.
Cities in the direct path of the storm have lost power and communications.
Residents stand along a sea wall amid strong winds as Typhoon Haiyan hit Legaspi in the Albay province, south of Manila, on Friday.
Protestant pastor Diosdado Casera in Surigao City in north-east Mindanao told the BBC only the sturdiest of structures could contend with the violent winds and teeming waters that hit the city.
"The storm was very strong - although Surigao City was not directly hit we experienced its fury early this morning," he said. "The big buildings made of concrete were fine, but the houses made of wood and shingles and plywood have suffered a lot of damage, mainly to their roof."
Thus far at least three people have been reported dead, with seven people injured according to the BBC.
The Northern Islands is reported to have borne the brunt of the storm. Specifically, the areas of Samar and Leyte are being hit the worst. A BBC reporter told of collapsed buildings including a hotel.
A blog post from Weather Underground meteorologist Jeff Masters said the damage endured by cities caught in the crossfire of Typhoon Haiyan has been "perhaps the greatest wind damage any city on Earth has endured from a tropical cyclone in the past century."
More than 720,000 people have been evacuated from towns and villages.
Though the Philippines prepared for the mega storm, some worry whether the structures that are being used as evacuation shelters can even resist winds of this magnitude.
A mother and her children brave heavy rains as they head for an evacuation center Friday in Cebu City.
Roads throughout the country are flooded from the storm surge, and winds continue to rage at record strength, making it almost impossible for rescue workers to reach stranded individuals. But authorities placed relief supplies in areas expected to get hit the worst so people are hoping those sustain the cities while rescue efforts are suspended.
Even after the storm subsides flash floods and landslides will remain a huge hazard CBS News warns.