"People who are involved in creating TV and movies have learned that they need to be able to work more closely with the tech community," says Howard Gantman , vice president of communications for the Motion Picture Association of America.
With that in mind, the entertainment industry wants to combat piracy with more options for legal TV watching websites, Gantman says. Legal TV and movie download sites have grown in the past three years with the increase in broadband speeds, and can be found on the MPAA's Where To Watch website. Part of that boom is also a learning response to widespread online piracy, Gantman says. The music industry lagged behind pirate websites after Napster rose to offer downloads in 1999 and led a piracy boom while digital music was in its infancy. It took until 2003 with the launch of the Apple iTunes Store for steady options to become available for legal digital music downloads.
"If you look at what the movie and TV industries have done in the last three years in terms of making content available online, it's an incredible story," Gantman says. "Yes the piracy has happened and yes there are lessons that can be learned from that, but it has been mainly the growth of technology."