Harry Potter can still make magic for booksellers. With J.K. Rowling’s announcement that she would be writing a screenplay for a film adaptation for “Fantastic Beasts and Where to Find Them,” sales of the book on Amazon.com have spiked.
A day after the news, “Fantastic Beasts” is now the top of Amazon’s Movers and Shakers list, which is updated hourly to track big gainers on the sales charts. Sales have increased more than 100,000 percent and the book went jumped from the No. 403,886 spot on the general sales list to No. 301. “Harry Potter Schoolbooks” and “The Hogwarts Library,” both collections including the book, have also floated up the Movers and Shakers list.
In the statement released Thursday, Rowling said she had reached a wide-ranging deal with Warner Bros. to make a film out of the “Fantastic Beasts,” a companion textbook to the wildly successful Harry Potter series. Rowling will shape her film about around the texbook’s fictional author, Newt Scamander.
“Fantastic Beasts and Where to Find Them is neither a prequel nor a sequel to the Harry Potter series, but an extension of the wizarding world,” she said. “The laws and customs of the hidden magical society will be familiar to anyone who has read the Harry Potter books or seen the films, but Newt’s story will start in New York, 70 years before Harry’s gets underway."
Warner Bros. will also be producing a BBC television adaptation of “Casual Vacancy,” Rowling’s 2012 adult-oriented novel and her first departure from the Harry Potter franchise. With the “Fantastic Beasts” announcement, it’s clear Rowling wasn’t ready to leave the wizarding world entirely.