A little before lunchtime, one beautiful summer day, visitors to the New York Times website were met with this troublesome error message.
The website was down, other outlets soon reported, as was its internal email services. The news and tech community had no choice but to turn to Twitter in order to express their fear and anxiety over being deprived the Times's compelling stories about the discovery of Brooklyn and Millennial hook up culture. Frustration soon turned to humor, with anyone with a keyboard and an Internet connection using the opportunity to take a light-hearted, 140-character swipe at The Grey Lady.
GUYS, NYTimes dot com is down, so The Times is not ON IT.— The Times Is On It (@NYTOnIt) August 14, 2013
WHO'S REACHED THEIR ARTICLE LIMIT NOW, http://t.co/aZZmjkCvlM????????— Nick Greene (@NickGreene) August 14, 2013
There were jokes about the website's layout (and its competitor NPR's site redesign).
Love the new http://t.co/0VhTwMrBOT layout. So simple. Clean.— Eric Lach (@ericlach) August 14, 2013
The NYTimes Website right now has taken the need for "more white space" a little too literally.— Nick Bilton (@nickbilton) August 14, 2013
There were jokes about the Times's signature headline phrasing.
For website, a period of unforeseen downtime— Matthew Zeitlin (@MattZeitlin) August 14, 2013
In New York, A Broken Newspaper Website— Jeffrey Young (@JeffYoung) August 14, 2013
On a Website, A 404 Error— delrayser (@delrayser) August 14, 2013
On Twitter, the Same Comma Joke— Paul Werdel (@prwerdel) August 14, 2013
There were Obama jokes.
Obama's America pic.twitter.com/LWF1FwXEeB— pourmecoffee (@pourmecoffee) August 14, 2013
And jokes connecting it to every other media story this week, including (in order of most to least importance) the Jeff Bezos Washington Post purchase,
What, you thought Jeff Bezos was going to buy the Post and play defense?— Ezra Klein (@ezraklein) August 14, 2013
the launch of Bustle,
Thank GOD the womenfolk have Bustle while the New York Times is down!— Rakesh Satyal (@rakeshsatyal) August 14, 2013
and Brian Stelter's omnipresence.
Click through to http://t.co/VN6NKfwacQ,: "Oh hey, this site isn't working?" Guy next to me: "Actually it is. I'm Brian Stelter."— Myles Tanzer (@mylestanzer) August 14, 2013
And remember print newspapers, guys?
This would be a good time to be an NYT print subscriber.— Nick Confessore (@nickconfessore) August 14, 2013
'Throwback Wednesdays' at the NYT continues, in which customers have to actually buy the paper and reporters must use the Yellow Pages.— Dan Frosch (@djfroschNYT) August 14, 2013
Of course, some tried to do some serious reporting, with Fox News calling it a cyberattack.
But the New York Times said that the crash likely came from an internal glitch...
We believe the outage is the result of an internal issue, which we expect to be resolved soon. (2/3)— The New York Times (@nytimes) August 14, 2013
...which led to more jokes.
Apparently Times outage is not a cyberattack. Meaning Fox News is wrong. Shockingly.— Henry Fountain (@henryfountain) August 14, 2013
Soon enough, the site slowly began working again. But America will never be the same after the Great NYTimes.com Blackout of 2013. Never forget.
Looks like http://t.co/4fASL44vMX has returned. But remember those few glorious hours when no one could tweet that George Saunders speech.— Dave Itzkoff (@ditzkoff) August 14, 2013