Google's new device that allows users to stream online content from their mobile devices to their televisions sold out in a matter of hours Wednesday.
Known as Chromecast, the dongle connects to a TV's HDMI port, links up with a home WiFi network and allow users to stream video, music or photos from a phone, tablet or computer in order to watch the content on an HDTV.
Users can access YouTube, Netflix (a free three-month subscription is included), Google Play and various other content via the web. The system can be used across multiple platforms, including Android tablets and smartphones, iPhones, iPads and laptops using Google's Chrome web browser.
After being unveiled for $35 on Google's website, orders for Chromecast moved quickly, with CNET reporting that shipping dates rapidly moved from August 2 to August 7, with the device being intermittently out of stock Wednesday evening. Amazon.com and Best Buy also started selling Chromecast through their websites, but at the time of this article's publication, Amazon listed the device as "temporarily out of stock."
Chromecast is similar to technology that has already been released by its competitors, but comes at a lower price point. Microsoft uses a similar technology, "SmartGlass," that allow users to stream content from mobile devices through its XBox video game console. Apple TV uses Apple's "AirPlay" technology to offer similar features, but that platform has a number of stand-alone features and apps not found on Chromecast. The services start at $199 and $99, respectively.
"The Chromecast is easiest way to bring your favorite online entertainment to your TV," Mario Queiroz, Google's head of TV technology told ABC News at the launch event Wednesday.
Chromecast's launch signifies that the race to take over the public's living rooms is heating up. According to the Wall Street Journal, Amazon and Apple are also working on similar products that would allow people to stream online video through their televisions.
Google also announced a new tablet Wednesday, an update to its popular Nexus 7 device. The new tablet is thinner, features a faster processor, higher resolution, a 5-megapixel rear-facingcamera and 1.2-megapixel front-facing camera. The tablet will retail for $229 and ship starting on July 30.