The Esquire Network – a joint project between NBCUniversal and Hearst magazines – will launch September 23, the channel's general manager Adam Stotsky announced Wednesday. A two-hour special celebrating the 80th anniversary of the men's magazine will kick off the channel, which is replacing video game-oriented G4 network.
NBCUniversal also announced two new original series that will join its programming line-up. "Brew Dogs" will follow two Scottish "beer evangelists" as they visit craft breweries across America. "Horse Players" will examine the world of professional horse race handicappers.
The two shows join a slate of previously announced shows that include celebrity travel show "The Getaway," cooking competition "The Knife Fight," style show "How I Rock It," New York nightlife real estate docu-series "Risky Listing," and "American Field Trip," in which a photojournalist travels the country.
In addition to its slate of original series heavy on reality programming , the Esquire Network will also be syndicating episodes of "Parks and Recreation," "Late Night with Jimmy Fallon," "Burn Notice," "Psych," and "Party Down."
The partnership between NBCUniversal and Heart magazines was first announced in February. Executives say the network is intended for an educated, upscale male demographic and will be working with the magazine to deliver content on multiple platforms.