Yahoo May Buy Tumblr for $1 Billion

The Internet portal has held "serious talks" to acquire the micro-blogging service


Yahoo CEO Marissa Mayer says she's pleased the website's monthly user traffic is up 20 percent over the past 15 months.


"We just don't know how it would fit into the other properties," he says. "Is it going to be seamless? It is something that will suffer as a consequence as being part of a larger rubric? This is unclear."

Yahoo and Tumblr did not respond to requests for comment about the rumored deal.

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