Yahoo May Buy Tumblr for $1 Billion

The Internet portal has held "serious talks" to acquire the micro-blogging service

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Yahoo CEO Marissa Mayer says she's pleased the website's monthly user traffic is up 20 percent over the past 15 months.

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"We just don't know how it would fit into the other properties," he says. "Is it going to be seamless? It is something that will suffer as a consequence as being part of a larger rubric? This is unclear."

Yahoo and Tumblr did not respond to requests for comment about the rumored deal.

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