Pretty simple logic, but schools won't take it.
"The NRA cannot get this program into schools," says Baum, who says teachers have expressed the sentiment that they "don't want the NRA coming into my school getting my kids all excited about guns."
Instead, the safety role now belongs to the National Shooting Sports Foundation, which primarily represents the gun industry but makes firearm safety and education a priority. The foundation's Project Child Safe Program has arguably been far more effective than "Eddie Eagle," having distributed some 36 million firearm safety kits nationwide.
Bill Brassard, a spokesman for NSSF, says he describes the group's purview as promoting "safety… gun responsibility… and participation in hunting and all shooting sports at all age levels."
The "all age levels" phrase is key, because in recent years, data has shown that gun ownership is declining among young people. The people who are buying guns are, as Baum described, overwhelmingly white and old and male. A Pew study released in March 2013 found that men are three times as likely as women to own a gun, that ownership of guns among whites was almost double ownership among blacks or Hispanics, and that only 16 percent of adults under age 30 own a gun, while that percentage nearly doubles for adults over the age of 50. Some question whether in several decades we will even be having this gun debate at all.
"It's like how a flower, in the last 15 minutes of its life, gets very fragrant," says Baum. "Part of the reason that gun culture is so angry, extreme and noisy is that it knows it's on its way out. It's one last panicked display."
Gun rights groups hate hearing this and Baum has taken heat every time he's said it. Among those who disagree is Gottlieb, who believes the demographics weren't good five years ago but that the pendulum has now swung back.
"There's a lot more young people getting involved in buying guns. We've seen a significant shift. They're showing up at our meetings," says Gottlieb, who credits the change to the return of young veterans from Iraq and Afghanistan familiar with firearms, and the interest sparked by guns in online video games. Gottlieb says he's also worked to diversify the movement by involving gay and lesbian groups like the Pink Pistols, whose mottos are "pick on someone your own caliber" and "armed gays don't get bashed."
He notes that the number of women buying guns has also increased in recent years, with the number of female buyers of guns for personal defense increasing 83.2 percent in 2009, according to the NSSF.
And there is no doubt the gun community saw a resounding win Wednesday, when the gun legislation failed in the Senate. While acknowledging his loss, President Obama called the decision just "round one." Gun control groups vowed to fight on. Meanwhile the NRA released a statement applauding the "hard work and leadership" of the Senate, and gun forums cheered the victory.