New Money Will Be Used to 'Punish' Pro-Gun Lawmakers in 2014

Republicans and Democrats both say gun-control debate favors them in 2014.

New York City Mayor MichaelBloomberg answers questions from members of the media outside the West Wing of the White House in Washington, Wednesday, Feb. 27, 2013, following his meeting with Vice President Joe Biden.
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Shannon Watts sat down at her kitchen table in Indianapolis days after a massacre at Sandy Hook Elementary School in Connecticut claimed the lives of 20 children. She had a plan to create an organization that would be so loud, so unrelenting that Congress could no longer remain silent on the issue of gun control. She gathered the best naggers out there who had a solid reputation of getting a job done; moms.

"The horrible massacre in Sandy Hook changed the opinions and feelings of moms," says Watts, the founder of Moms Demand Action for Gun Sense in America. "We are not going to send our kids to school with bulletproof backpacks and shields. We need a lot done in Congress, and if it doesn't happen, we are going to be a force to be reckoned with in the midterms."

Polling shows a wide gender gap on gun control. Women overwhelmingly support stronger gun control measures, while men are more divided. A Pew poll released in January showed nearly 70 percent of women supported reinstating an assault weapons ban and support for stronger background checks was topping out an nearly 90 percent.

In just three months, Watts says the outpouring from North Dakota to Texas has led to the creation of an organization with 80,000 members and 80 chapters nationwide. Moms Demand Action is working to train moms how to become activists to force a limit on high-capacity magazines and so-called assault weapons as well as to pass universal background checks.

But with almost two years until the 2014 elections it's unclear if groups like Moms Demand Action will be able to keep the gun-control debate in the spotlight long enough for it to take center stage in the midterm election.

[READ: NRA Recruits YouTube Gun Enthusiast for Minority Ad Campaign]

After a violent tragedy, the conversation always turns to how to curb gun violence, but the sense of urgency can fade quickly on Capitol Hill—especially when Congress operates in an era navigating from one fiscal crisis to the next.

Thursday the Senate Judiciary Committee will vote on four gun-control measures. The most likely to pass is a bipartisan bill that would make gun trafficking a federal crime. But the committee will also test the waters on legislation that would ban so-called assault weapons, create a system for universal background checks and increase security in schools. The votes will force members to get on record on gun control.

"The more you talk about these issues and bring public opinion around and begin to hold legislators accountable on votes such as an assault weapons ban, you are going to have more support," says New York Democratic Sen. Kirsten Gillibrand. "If there are members of Congress who refuse to act, who refuse to find a common sense solution, they will be held accountable in those elections."

Since the 1994 assault weapons ban expired, Republican and Democratic politicians have been reluctant to pull the trigger on limiting high-capacity magazines or assault weapons, and a closer look at the congressional map may reveal why.

If Democrats want to retake the House in 2014, Republican strategists argue gun control is not a winning issue for them. The districts where gun control may be an appealing topic are traditionally liberal-leaning ones where a Democrat is likely already holding the seat. And in order to take the House, Democrats will have to win 17 seats, some of them in much more conservative areas. Not to mention they will need to keep nine conservative-leaning districts like Democratic Rep. Mike McIntyre's in North Carolina and Democratic Rep. Jim Matheson's in Utah. In the Senate, Democrats must hold onto seats in states like Montana, South Dakota and Alaska in the midterm—places GOP presidential nominee Mitt Romney won in 2012.

[VIEW: The Gun Control Debate, in Plain English]

Democratic strategists argue, however, that the gun-control debate is a powerful one with moms and dads in some of the suburban districts outside of Philadelphia, Orlando and Minneapolis, places they see as prime for pick ups in 2014.