The Winners and Losers of the Kim Kardashian-Kanye West Pregnancy

The reality TV star and rapper are having a baby.

Kanye West, left, and Kim Kardashian are shown before an NBA basketball game between the Miami Heat and the New York Knicks in this Dec, 6, 2012, photo taken in Miami.
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Not to be outdone by the Brits, American royalty Kanye West and Kim Kardashian will be having a baby, the rapper announced at a concert Sunday. His girlfriend's publicist later confirmed the news. This is certainly joyous news for both their families--the Kardashian clan took to the Twitters to express its excitement. But not everyone will be celebrating the news of the Kimye Kid.

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Losers

Midori Liquor- For years Kim Kardashian didn't drink, but she began treating herself to a cocktail or two after her 30th birthday. Coincidentally, around this time, she also signed a deal to be the face of Midori, a green liqueur, appearing in ads and hosting Midori-sponsored bashes. Kim will have to put the Midori sour down while she's preggers. Perhaps she can find some baby formula to peddle instead.

Khloe Kardashian- Khloe has already tweeted her joy about her sister's pregnancy, and there is no reason to doubt her support. But Khloe and basketball player husband Lamar Odom have had their own, well-televised issues with getting pregnant. Kim's news, in addition to sister Kourtney's growing brood, will increase the pressure Khloe is feeling with her fertility struggles.

[READ: Celebrity Winners and Losers of 2012]

Kris Humphries- Since his 72-day marriage to Kim fell apart last year—all in front of E!'s television cameras—their divorce has dragged on. That Kanye impregnated Kim without even putting an engagement ring on her finger is a slap to Humphries' oversized face, and the announcement comes days after Humphries was sidelined a couple of games for the Brooklyn Nets due to an abdominal injury.

Winners

E!-The station that brought you Kourtney Kardashian pulling her baby out of her own womb will most likely present the Kimye pregnancy and birth in a similarly outrageous fashion. And unlike the reported $15 million deal to broadcast Kim's wedding to Kris Humphries, babies cannot be undone.

Kris Jenner- The ultimate stage mom has much to gain if she can line up various marketing deals and endorsements for her pregnant daughter. Our guesses? A Dash maternity line, a Quick Trim lose-the-baby-weight program, Skechers baby shoes, and Kim Kardashian Perfume baby wipes. Kanye can jump on the money train by releasing his own rap nursery rhyme.

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Blue Ivy- Playdates are in order for the Kimye kid and Blue Ivy, the nearly one-year-old daughter of Beyonce Knowles and Jay Z, Kanye's recording buddy. Blue Ivy has two ways she can play this: she can embrace the Kanye and Kim's child with open arms, and the two can be the next Paris Hilton and Nicole Ritchie. Or Blue can give them the Beyonce cold shoulder, and the two could become the ultimate rap royalty progeny rivals, a la Paris and Nicole post-friendship break up. Either way will sell a lot of tabloids.


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