But the move could ultimately backfire on retailers trying to pad their profits if the employees working at stores on Thanksgiving would rather be dishing up their second helping of turkey than dishing out products to holiday shoppers.
"A critical part of the shopping experience is customer service," Petras says. "If the associate doesn't want to be there, the customer experience suffers."
As retailers prepare for battle just weeks before the busiest shopping days of the year, it will be a matter of trial and error when it comes to which tactics lure consumers in and which ones push them away.
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Meg Handley is a reporter for U.S. News & World Report. You can follow her on Twitter or reach her at firstname.lastname@example.org.