"I think it was a crude attempt that was seen to wring political advantage out of a tragedy, and that left a sour taste in people's mouths," Logan says. "He didn't look presidential."
Logan argues, even before that, the Romney campaign struggled to gain an advantage on national security issues because of ghosts of administrations past.
"Voters to some extent have a recollection of the Bush administration and still have a certain level of buyer's remorse," Logan says.
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Lauren Fox is a political reporter for U.S. News and World Report. She can be reached at firstname.lastname@example.org or you can follow her on Twitter @foxreports.