The Romney campaign says not every ad is designed to move the needle on its own. In this case, they argue this Ohio spot is just one piece of the larger puzzle, part of a narrative crescendo heading into the fall.
Recent polling showed Obama leading Romney in Ohio and other critical battleground states so it's not surprising the trailing campaign is seeking to shake things up. If the tactic works, similar ads should pop up in other swing states; but if it doesn't, expect the Republican's campaign to quickly shift gears.
Rebekah Metzler is a political writer for U.S. News & World Report. You can contact her at email@example.com or follow her on Twitter.
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