Still, while average Americans might turn up their noses at excessive compensation packages and reports of reckless trading in the U.S. financial services industry, it's their own relationship with banks—which has been "less than perfect" over the past several years for many, Cochran quips—that really determines their feelings about financial institutions.
"People aren't reacting necessarily to the ups and downs of the market and Jamie Dimon this and Jamie Dimon that," Cochran says. "They're reacting to things that they have some personal experience with."
Meg Handley is a business reporter for U.S. News & World Report. You can reach her at email@example.com and follow her on Twitter.