Forget the Diet, It's National Donut Day

The sweet holiday celebrates its 75th year with free dessert and a serving of history.

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While "Flip a Coin Day" and "Dare Day" may seem like fun, one holiday also celebrated on June 1 takes the cake: National Donut Day. The sweet holiday was established by The Salvation Army in 1938 to recognize the "Donut Lassies" who served the dessert to soldiers during World War I.

This year marks the holiday's 75th anniversary, and Entenmann's, the bakery that boasts a total of 4 billion donuts made since 1898, unveiled what they're calling the "largest box of donuts" at a special event in New York City. And from April 22 to June 23 Entenmann's will donate $1, up to $25,000, to the Salvation Army for every person who "likes" the Entenmann's Facebook page.

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But other dessert-themed restaurants and businesses are hooking onto the marketing opportunity. Dunkin' Donuts rang the NASDAQ stock market opening bell Friday, even getting the NASDAQ to change its name to "NASDDAQ" for the day, including a special donut themed logo of course. The popular fast-food breakfast chain is offering guests a free donut of their choice with the purchase of any beverage.

Krispy Kreme, the specialty donut store which suffered from the rush to low-carb diets, is also luring customers in with a free donut, but unlike Dunkin Donuts, they've sweetened the deal with no purchase necessary.

[Health Tip: Dunk a Bran Muffin, Not a Donut.]

The holiday also has a following on social media, with "National Donut Day" trending on Twitter and thousands RSVP'ing by saying they are "going" to grab a donut in honor of the day on Facebook.

Unfortunately, National Physical Fitness and Sports Month was in May.

Valerie Bonk is an assistant editor at U.S. News & World Report. You can contact her at vbonk@usnews.com or follow her on Twitter or Facebook.