How to Save Your Multinational Corporation from Ruin

Several iconic brands are facing tough times. Here's how they're fighting their way back.


Less obvious is that it can scare away loyal employees. A bevy of new ideas, especially from a new leader, can make workers resentful. "You don't want to say to them, 'You've been doing everything wrong, and I'm the woman who's here to tell you to do it right," says Lind.