Best Careers 2009: Usability Experience Specialist

By Marty Nemko

Posted: December 11, 2008

Overview. This profession has a hard time agreeing on a name for itself. It's called, for example, user experience specialist, interface designer, information architect, usability practitioner, user-centered design specialist, and usability manager.

Whatever you call them, their job is to help ensure that products, especially technical ones, are easy and pleasurable to use. How? First, they observe and interview potential users to identify their needs and preferences. They may conduct a task analysis to break down the user experience of a product to its component parts and make suggestions for each. After a prototype is developed, they may watch and interview potential users again and suggest revisions. Usability specialists may work, for example, on voting machines, the next generation iPhone, a medical imaging machine, an athletic shoe production line, a shopping website, or a bricks-and-mortar store.

A potential downside of this career is that shortsighted companies believe they can make products without a specifically trained usability expert, so you may have to spend considerable time justifying your service's value. Another drawback is that you may need to make efforts to avoid being typecast as someone who can help design only one kind of product.

Those concerns are usually dwarfed by the ongoing creativity and the good feeling of continually creating products that are a pleasure to use.

A Day in the Life. Because you're the only usability specialist in your company, you're involved in all stages of the product development process. You might actually never get to participate in all aspects in one day, but here, we'll suspend that bit of reality so you can get a better idea of what the career is like.

You work for a medical device manufacturer that wants to develop a next-generation surgery tool called a laparoscopic laser. You attend a meeting with the CEO and representatives from marketing and finance, who are all debating the product's rough parameters. While you make suggestions and raise questions, for the most part, you're a listener. You leave the room with a list of musts, maybes, and questions about the prospective product.

Next, you read up on the current generation of laparoscopic lasers and then observe three surgeons who are using them. You ask questions and take notes about what they like and dislike about it, and how they suggest it should be improved.

You write a report summarizing what you've learned. Then, engineers develop a prototype of the product that comes closest to meeting both the company's and the surgeons' desires.

You recruit and observe surgeons to use the prototype, again asking questions. You make recommendations for changes in the laser. The final product ends up incorporating only some of what you had hoped for, but you still feel a sense of pride for having helped ensure that the new laser will be more effective and pleasurable to use.

Salary Data

Median (with eight years in the field): $96,200

25th to 75th percentile range (with eight or more years of experience): $82,900-$120,000

(Data provided by PayScale.com.)

Training

People can enter this field with a wide range of backgrounds. They may have bachelor's or master's degrees in fields such as human factor psychology, human-computer interaction, computer science, technical communication cognitive psychology, anthropology, or business. They may have practical experience in customer service, quality assurance, marketing, and product development.

A master's degree in usability can enhance your ability to get hired, but more important may be the ability to think rigorously and have relentless curiosity about how to make products more user friendly.

Key to getting hired is practical experience. Often, you can get your first projects by networking at major industry conferences and tutorials, for example:

Usability Professionals' Association 2009 conference: June 8-12, 2008, in Portland, Ore.

Computer-Human-Interaction 2009 conference: April 4-9, 2009, in Boston.

User Experience Grad Program recommendations

hello all,

I was happy to find this article online.

I'm an overall designer who graduated with a BFA

from a prestigious design college.

However, I'm looking to expand my design skills

and would like to know of good grad programs for User Experience Design.

(are there any in California?)

If any of you out there have any recommendations, please post.

thank you

Cat of CA @ Oct 27, 2009 19:59:22 PM

How The Profession Is Being Diluted

The way I see it, interaction designers should be in 2 camps: those that put together the interface based on user analysis. Then there is the developer side, who creates the prototype and ensures it is usable from a technical perspective. With different browsers and screen resolutions, understanding the technical side such as CSS, JavaScript ensures the layout renders correctly and can downloaded as quickly as possible. Sadly, most positions today combine both skills into one to save money -- which dilutes the quality of the product. This is caused by a tremendous lack of understanding by HR and company management into how the usability process should work.

Also the article had no focus on content usability specialists. While most sites make the page look compelling, the content is often poorly written. Why? Many projects tend to put content at the end of the project. This approach helps ensure that the stakeholdrers get their whiz bang wow factor of looking at slick prototypes to justify the project in the first place. There is little attention given to content since its not "slick" but is an essential part of usability.

Joa of IL @ Sep 21, 2009 18:39:32 PM

Job titles don't matter - results do

I agree with many points here...

My job title is "Key Expert for Ergonomics". My responsibility is to drive Ergonomic Design within the company and help the product development teams to integrate usability and ergonomics into their products.

I have a background in Aerospace and Mechanical Engineering with a PhD in Ergonomics. Later I also added an MBA to that, but mainly to convince the marketing guys that I know what they are talking about...

Btw, my engineering background is great since I often have to argue with engineers/developers.

The tricky part in my job is to find a good balance between business, technology and usability issues. I call that the "Ergonomic triangle", where we must find a compromise between business/COGS, technical requirements and usability/ergonomics.

From my point of view design should not be the fourth force, but rather a good "formal" designer should integrate all points.

Unfortunately too many designers fail at this point, as more often than not they miss both, the technical background and the usability know-how.

(I am quite fortunate to have a design manager in my company who understands and promotes this view of design)

So, yes, I agree, our profession is desperately needed. We all have to use products day-in day-out (from hand tools to washing mashines to cars to remote controls to mobile phones to computers) that are anything but user-friendly. The biggest problems I see are

1) Often enough users got used (sic!) to poor usability, so technical guys do not see the need for better usability.

2) Everybody understands that a cordless screw driver or a hammer drill or a circular saw cannot be sold without a functioning electrical motor, but it is no problem to sell these tools with a poor HMI...

There is only one solution to this issue:

1) connect with the developers, then

2) cooperate with them to solve their problems (and not just tell them what they should do...), and then

3) convince them (by providing great solutions).

In my experience, if you help them to improve their product once, they will come back to you with their next project.

And this is the key point:

If you do it right, people in your company will not think "Maybe we should call the usability/ergonomics/interface/HF/... people" but they will simply think: "Dr. Joe must be part of the project team"

Job titles don't matter, results do.

Joe Vedder @ May 11, 2009 02:45:35 AM

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