Milestones From a Credit Meltdown

In these times, a brand carries even more weight

BrandChannel just published an article asserting that especially in times of economic downturn, a company's brand is its most valuable asset.

Dr. Tantillo ('the marketing doctor' - http://blog.marketingdoctor.tv ) did a recent post on the Merrill Lynch acquisition by B of A, asserting the importance of Preserving Merrill Lynch's brand (name)--because in the eyes of most people, it is still a strong brand name: "The companies can still reap all the benefits of merging (back office efficiencies, etc.) while profiting from the value of separate brands.  From my perspective ML becomes a superbrand —the advantages of great street cred (ML), along with the stability of a great bank brand— BOA."

Here's a link to Tantillo's full post: http://blog.marketingdoctor.tv/2008/09/16/brand-advisory.aspx

Tantillo also wrote a previous post on Freddie & Fannie--suggest that if they do persist...that they choose a new name!

http://blog.marketingdoctor.tv/2008/09/12/brand-winners-and-losers.aspx

kevin of CT @ Sep 20, 2008 08:52:54 AM