Toyota Works to Keep the Wow in Hybrids

$4 gas puts the automaker in position to expand its market share

By Rick Newman

Posted: June 5, 2008

An experimental plug-in version of the Prius hybrid on the move in Detroit.

An experimental plug-in version of the Prius hybrid on the move in Detroit.

While designing the car(s) of the future, meanwhile, Toyota may still shake up its lineup to strengthen its position in a market that changes by the day. "Toyota is a small-car leader," says author Magee. "Anybody who knows Toyota knows they're going to plow everything they've got into the areas where they're strongest." And if the seers are wrong and gas prices drop back to $1.50 per gallon, then building that plant in Texas will probably look like a brilliant move after all.

Chris is an idiot

Remember for every American car you buy, you won't be able to afford it due to increased maintenance.

If America built an non-muscle car that was fine and didn't have the interior of a plastic toybox, they'd sell cars. The cars they sell are subpar and nobody should reward a company for releasing an inferior product.

William of WI @ Jul 16, 2008 05:56:23 AM

Remember for every japanese car you buy, your sending more and more money to the overseas market, not actually helping the american worker.

chris of @ Jun 26, 2008 05:03:26 AM

Why dont you just buy an american truck or car and stop supporting the japanese

chris of MI @ Jun 26, 2008 05:00:42 AM

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