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Priceline Bucks A Bad Economy

By Kirk Shinkle

Posted: February 19, 2009

Is naming your own price recession-proof? Shares of Priceline.com jumped nearly 17 percent this morning above $80 a share on  earnings that barely noticed ongoing pain in the rest of the economy.

Fourth-quarter earnings of $1.29 a share were well above Wall Street consensus of $1.05. U.S. bookings managed to grow 31 percent from a year ago, and European travel climbed even faster through Priceline's Booking.com site. International hotel bookings climbed almost 35 percent thanks to a glut of available rooms. In all, customers bought nearly $1.5 billion worth of travel services through the site in the quarter, up almost 23 percent from a year ago.

Justin Post at Bank of America/Merrill Lynch backed his buy rating on Priceline and said in a note that the quarter "reinforces our view that Priceline’s value offerings will hold up better that the market, which could enable multiple expansion as a relatively 'safer' investment." He also notes the Priceline business model offers some relative earnings stability in the downturn as it gains share from price-conscious consumers and offers room to grow when travel rebounds. He raised his price target to $98 a share based on 2009 earnings of $6.15 a share, up from earlier estimates of $81 and $5.80. Citigroup raises its price target as well to $105 from $83, and S&P upgraded it to "buy" from "hold" with a price target of $90, up from $75.

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The Ticker

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Kirk Shinkle is a senior editor at U.S. News. He writes daily about ups and downs in equity markets, sectors and stocks. Formerly, he covered business and economics on both coasts for Investor's Business Daily.

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