Persistence doesn't always pay off. It's a concept that upbeat small-business owners, who regard quitting as failure, still haven't mastered, says author and blogger Seth Godin. In his latest book, The Dip, he sets out to get people thinking about the idea of quitting as a strategy.
Renuka Rayasam covers small business, biotechnology, and other business news for U.S. News. Her stories have included a piece on the latest trends in corporate dining, as well as regular small-business profiles. She has written for the Austin-American Statesman, the Atlanta Journal-Constitution, Bloomberg News, and tech magazine Ziff Davis Smart Business. She has a bachelor of arts in political economy and German from the University of California – Berkeley and a master of international affairs from Columbia University.
