The Obama Factor: Chicago Hair Salon Cashes In On President's Brand Appeal

Back to blog

Bad Marketing

Its just very bad marketing - which can only be expected given the original name of the salon. Obama is name that is becoming bigger than the actual person, but as his popularity goes up or down, the salon will be affected by association.

Would be much better to do something like a special Obama haircut as a short term marketing ploy.

Mikey

http://www.great-hairstyles.com

Michael Barrows @ Apr 15, 2009 07:15:15 AM

HAIR DESIGN

I PERSONALLY LOVE THE STYLIST. IT'S MORE OF A SOFT LOOK. I HAVE BEEN A CLIENT OF THE STYLIST SINCE 05. I REALLY LOVE THEIR WORK AND NOW I LOVE IT EVEN MORE THAT IT WAS NAMED OBAMAS HAIR DESIGN. THEY SPECIALIZE IN BLACK BEAUTY.

SHYVONNE ROGERS of IL @ Jan 17, 2009 11:09:10 AM

Will people ever realize?

Will people ever realize that Obama is a politician not a savior?

of @ Jan 13, 2009 12:35:03 PM

Back to blog

Add Your Thoughts
About You
Risky Business

Risky Business

Matt Bandyk, a reporter for U.S. News, explores capitalism from where it all begins, with the entrepreneur, whose risk taking and experimentation provide the roots from which the rest of the economy grows. As much courage as it takes to create one's own business, even the entrepreneur needs some help, and this blog will look at news, trends, and practical advice for starting and running a small business.

advertisement

advertisement

Subscribe

U.S. News Digital Weekly

A weekly insider's guide to politics and policy — in a multimedia, digital format. 52 issues for $19.95!

U.S. News & World Report

6 months of U.S. News & World Report's print edition for only $15. Save up to 67% off the cover price!