Risky Business

Sasha And Malia Dolls Are Latest Obama Cash-In

By Matthew Bandyk

Posted: January 23, 2009

Remember the enterprising Chicagoan who changed the name of his hair salon to "Obama's"? Well today we have reports of an even more shameless cash-in on the fervor surrounding our new president. The AP reports:

The company that makes the popular Beanie Babies is hoping for two more big winners with dolls named "Sweet Sasha" and "Marvelous Malia."

...

The Oak Brook-based company chose the names because "they are beautiful names," not because of any resemblance to Malia and Sasha Obama, said spokeswoman Tania Lundeen.

Is anyone else buying Ty Inc.'s explanation that these dolls' names are purely coincidental? Are they?

For more on how entrepreneurs are cashing in on Obama's arrival to the White House, click here.

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Risky Business

Risky Business

Matt Bandyk, a reporter for U.S. News, explores capitalism from where it all begins, with the entrepreneur, whose risk taking and experimentation provide the roots from which the rest of the economy grows. As much courage as it takes to create one's own business, even the entrepreneur needs some help, and this blog will look at news, trends, and practical advice for starting and running a small business.

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