Risky Business

How Entrepreneurial Is Generation Y?

By Matthew Bandyk

Posted: June 5, 2008

"Kids today!" is the oft-heard complaint from the older generation—that kids today are lazier, more obnoxious, etc., than any previous generation. Well, that tendency might extend to positive traits, too—like being more entrepreneurial. A couple of weeks ago, author Michael Malone got a lot of attention with this Wall Street Journal op-ed about why we're about to enter a brave new world of entrepreneurship. The basic reason is that the generation Y that is in high school and college now and will be running the country soon are more entrepreneurial-minded than previous generations. Malone's supporting statistics:

The most compelling statistic of all? Half of all new college graduates now believe that self-employment is more secure than a full-time job. Today, 80% of the colleges and universities in the U.S. now offer courses on entrepreneurship; 60% of Gen Y business owners consider themselves to be serial entrepreneurs, according to Inc. magazine. Tellingly, 18- to 24-year-olds are starting companies at a faster rate than 35- to 44-year-olds. And 70% of today's high schoolers intend to start their own companies, according to a Gallup poll.

I definitely think Malone is on to something here. But I think he might be overstating just how different this generation is supposed to be. For a story of my own, I was thinking about using that last statistic about high schoolers. So I got in touch with Gallup—and it turns out they hadn't heard of it. The closest thing, they told me, was a 2004 poll that found that 57 percent of 13- to 17-year-olds said they would rather start their own business than be the head of a big corporation. So being an entrepreneur is more appealing to kids that age than being the big CEO, but that's not exactly the same as saying they "intend" to start their own companies.

What about those other stats? Well, I wonder how much they indicate a real trend. Everyone wants to be their own boss, so it seems awfully easy to tell a pollster that when asked. On the question of how much more entrepreneurial Generation Y will be, it might be best to say, "We don't know."

Malone's poll?

Can someone provide a link to the actual Gallup poll that Malone says he used for his WSJ piece? It looks to me like he took the numbers from a secondary source (a book on entrepreneurship) and could not find a link to the actual Gallup poll. I can't find this poll anywhere, and the book excerpt posted by Mr. Malone only makes matters worse--unfortunately it omits the citation for the statistics used by Mr. Malone.

And Mr. Malone, a true journalist would not openly insult a professional colleague, as you did in this case. For that matter, a true journalist wouldn't obfuscate a sourcing issue by pointing fingers at the WSJ or McGraw-Hill fact-checkers. Looks like armchair journalism is producing some loud-mouthed folks nowadays.

Joseph of NC @ Jun 20, 2008 00:41:12 AM

Data on Gen Y and Entrepreneurship

We used CNN/USA Today/Gallup poll data in one of our research reports on Gen Y and young adults and their interest in starting small businesses. The data was for 18-29 year olds and it showed that 72% of the respondents in that age group wanted to start their own business. The survey is at: http://www.gallup.com/poll/15832/Majority-Americans-Want-Start-Own-Business.aspx.

While I agree that we don't yet know how entrepreneurial Gen Y will be, a lot of trends point to Gen Y being a very entrepreneurial generation.

Steve @ www.smallbizlabs.com of CA @ Jun 06, 2008 17:05:10 PM

They wish

Starting a business is a lot of work. Sure, they say they want to start a business, but if they are lazier than the previous generation - the last think they will do is start a business. Then again if the economy continues into a long recession and their are no new jobs, starting a business could be the only option.

The Gen Yers that I talk too are just an excited about getting into the marketplace and any other generation. Gen Yers don't want to start a business, they just don't want to spend their life in a cubicle. Instead of start a business, the Gen Yers are likely to change the corporate culture. The trend has already started, with more free time, more working from home, coming and going on their own schedule as long the work gets done.

Curt @ www.PennyJobs.com

Curt of MN @ Jun 06, 2008 14:31:43 PM

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Risky Business

Risky Business

Matt Bandyk, a reporter for U.S. News, explores capitalism from where it all begins, with the entrepreneur, whose risk taking and experimentation provide the roots from which the rest of the economy grows. As much courage as it takes to create one's own business, even the entrepreneur needs some help, and this blog will look at news, trends, and practical advice for starting and running a small business.

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