The Personal Branding Phenomenon

Deborah, good point

Personal contact will always work best.

glh of MN @ Apr 16, 2009 18:48:59 PM

Personal Branding

Personal branding seems to go hand in hand with social networking. Unfortunately I don't think either phenomenon is going away. Like you said, "too many will read only the highlights or bullet points." That may get them the job, but true success only comes through hard work and sacrifice like our parents always told us, in person and face to face not through an e-mail, text message or post on our facebook profile. :)

Deborah of PA @ Apr 15, 2009 12:40:58 PM

Branding...It goes deeper than this !

Personal branding is not an organic movement. It is born of well intending but misguided marketing folks. It will fizzle over time. The fad is built on the rotten foundation of "branding". The word brand is not really a verb at all but a noun. It is not some thing invented and forced fed but rather born and nurtured. It's not even mainly the name, logos, taglines or packages. It exists in the mind of the customer. It's a useful term when applied to products or services but has no place as a measure of anything regarding an individuals reputation or experience. There are plenty of adjectives for that. I for one dont want to be labeled a brand name. I am me, my name and my work and what I do speaks louder than what I say or anyone else says about me.

Oh yea...If I had Oprah's money, call me anything you want.

steve keltner of TN @ Apr 15, 2009 12:33:44 PM

Personal Branding

Let's hope it's a fad.

Dede Perkins of ME @ Apr 15, 2009 08:54:46 AM