In my humble opinion good sales literature basically needs to tell a prospect, "Hey, we are legit...see...we have this brochure/media kit/website." That’s why good sales people are always in demand and get paid well, because they can take it from there by creating value in the product or service and bring in the business.
Oh, and thank god brochures/media kits/websites don't automatically bring in sales, because I would be out of a job!
Adam
of MN
@
Aug 27, 2008 11:10:42 AM
Tools are tools, and skills are skills
So is it the tool that makes the man---or the man knowing how to use the tool?
Obviously a good website reinforces any good salesman---but I agree---websites, and literature don’t perform---people do.
If it were that easy I doubt the dotcom bust in the early 90’s would have ever happened
Curmudgeonly old man
Mike
of IA
@
Aug 26, 2008 16:39:01 PM
keeping it simple
Like BuyCostumes, this site threw some color together and kept it simple - www.hullabaloocostumes.com
ray
of CA
@
Aug 26, 2008 14:49:56 PM
Mr. Hoffman is right about the brochure thing. Less is more.
Adam of MN @ Aug 27, 2008 11:10:42 AM
Mike of IA @ Aug 26, 2008 16:39:01 PM
ray of CA @ Aug 26, 2008 14:49:56 PM
of @ Aug 26, 2008 14:03:50 PM
Back to blog