Subaru's Secret: Clever Marketing

Our second Subaru

My husband and I traded in our newer model, low mileage Volvo wagon that was having mechanical problems much to major for its age, on a new Subaru Outback last May. No regrets. I love my Outback.

We had prior Subaru experience, a Brat that we bought new and that had over 200,000 miles on it when we sold it. Husband is a mechanic, so he maintained it himself. Other than standard maintenance, at 100,000, he figured he'd better change all the belts. Most of them did not need changing! We only sold it because we had moved much further south and it didn't have air condicioning. We had even had a bimini top custom-made for it!

We really didn't even consider any other vehicle brands. We knew we wanted a Subaru and I wanted another wagon. I test drove an 09 Forester (they were on the lot in May 08!) and an 08 Outback. The Outback won my heart. No marketing was required here!

of SC @ Jan 06, 2009 17:20:33 PM

Excellent vehicles

I believe that what Subaru offers is excellent vehicles that are fun to drive and reliable. The type of people that Subaru attracts are also the type of people that will not be persuaded to purchase a car solely on the marketing schemes. In fact, some of the best cars in their lineup are rarely advertised, but have a devoted following. Keep making great cars Subaru and we will keep buying.

of MA @ Jan 05, 2009 21:06:21 PM