New Money

Sirius XM Radio's Serious Predicament

By Katy Marquardt

Posted: November 12, 2008

Consumers are reigning in their spending: on $5 lattes, $50 shoes, $1,500 laptops, and really big-ticket items like cars.

That's a problem for Sirius XM Radio. Although Sirius XM's subscriber base grew by 17 percent over the past year, the company expects sluggish growth in 2009 on account of a dramatic slowdown in auto sales. Also of note in the company's earnings report released Monday was a nearly $5 billion loss related to its acquisition of XM in July.

The problem is that Sirius XM draws in most of its new customers through sales of cars with built-in satellite radios, and autos are facing a massive sales slump. The best way to describe the situation? It sucks. That's what CEO Mel Karmazin on a conference call with analysts:

"We think the environment sucks. It is not like we're doing something wrong. It is that, unfortunately, we do not have a whole lot of control over what cars are getting sold. We do our best."

And in September, Karmazin said at an investor conference: "The reason why radio sucks, and the reason that most of you don't want to invest in it is principally because the growth stopped."

Jamie Dlugosch of BloggingStocks muses about how Sirius could operate in a normal economy, but says today, investors are focused on the company's ability to repay its debt. To investors, he says: "If you own, keep holding. There is nothing to gain by selling at this point. If they're going down, they're going down."

The stock is trading around 25 cents today.

predicament

Your big problem is you want to be like every one else. If I wanted the FM format I can get it without a fee. Go back to old look, or you can cansel my subciption.

JR of ID @ Mar 02, 2009 11:06:08 AM

sinatra channel

I was a johnathan schwartz listener several years back on WNEW AM and WQEW. I want to hear many sinatra songs and he spins other singers then slips in a couple of Sinatra songs an hour.Boring! You expect to hear Sinatra Dean and Sammy and you get Jazz, Ella,Mel Torme, Crosby and Al Martino.

BOB of NY @ Dec 08, 2008 19:43:30 PM

Post- Merger XM is worthless

XMs death started when they pulled fungus 53 for an ac/dc channel 2 months ago to promote there new album and a 24 /7 metallica channel to promote there new album. What total sell outs. Now they have pulled all the channels that played anything out of mainstream. XM=FM & FM=XM only difference is you have to pay for it and the sound quality is less than free radio. No chance of hearing anything new and exciting.

They no longer want the 55 and under crowd, the hell with all you kids.... 24 7 ac/dc, 24 /7 greatful dead, 24 / 7 bruce springsteen, 24 / 7 led zeplin, 24 / 7 elvis ???? I am 34 and these people were all playing before I was born.

A new 24 /7 catholic radio, 24 /7 DR radio (yes, radio for doctors), a Jimmy Buffet channel, a Sinatra channel...

Its just a waste to pay for this now.

Bob of WA @ Nov 13, 2008 11:43:48 AM

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New Money

Katy Marquardt, a senior editor at U.S.News & World Report, takes a contemporary look at happenings in the financial world and aims to help young investors get going with their portfolios--or just sound cool at cocktail parties. Have a question? E-mail Katy at newmoney@usnews.com

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