Luxe Life

Super Bowl Luxury Suite Goes for $237,508

By Kimberly Castro

Posted: January 27, 2009

Super Bowl XLIII is less than a week away, and there's still plenty of tickets to go around to see the Pittsburgh Steelers grind it out with the Arizona Cardinals at Raymond James Stadium in Tampa, FL. One of the online brokers still selling tickets is StubHub.com, which is listing roughly 3,500 tickets ranging from $1,600 for individual tickets to $237,508 for luxury suites.

If you've got cash to burn, the luxury suites may be a fine way to go to achieve the most memorable Super Bowl experience. The 36-person private suite offers full-service catering with food, beer, wine, and soda. PrimeSport, a sports travel and events management company, is offering special Super Bowl packages, including four-night accommodations at one of a handful of hotels in the Tampa area, a reserved upper level or endzone ticket, breakfast daily at the hotel, roundtrip transfers on game day, and access to an exclusive VIP event in a private airplane hanger three blocks from the stadium. An executive suite at Innisbrook Golf Resort, for example, can cost anywhere between $3,695 and $5,265 per guest.

Despite such lavish offerings, the cheapest tickets are still less expensive than those of past Super Bowls. According to the Pittsburgh Post-Gazette, the average price for all Super Bowl tickets selling is about $2,600. In 2008 (Giants-Patriots), tickets were $3,536, and in 2007 (Colts-Bears), tickets were even higher at $4,004. Even the Super Bowl can't elude the recession.

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Luxe Life

Luxury is no longer the sole province of the elite. Upscale goods and services now target a much broader market. Kimberly Castro, deputy business editor of U.S.News & World Report, takes a look at the luxe life, from fine wines and cars to high-end real estate and wealth management. Though no elitist, Kim does admit a fondness for a bold bottle of Scout's Honor from Venge Vineyards and satiating her wanderlust in Europe.

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