Luxe Life

Twitter Valuation Reaches $250 Million

By Kimberly Castro

Posted: January 26, 2009

Small talk is now a very big deal. Twitter, the popular micro-blogging and social-networking site, has entered into an agreement with one or more venture capital firms, valuing the company at a staggering $250 million, according to TechCrunch. ComScore data shows that Twitter logged about 5.57 million users in September 2008, representing an impressive five-fold increase over the year-ago period.

Although the company has achieved mass adoption since it launched in March 2007, Twitter has yet to offer a viable business model; it still hasn't shown how it will generate revenues and sustain profit growth. The company recently turned down a half-billion dollar acquisition offer from Facebook, although most of it would be paid with stock.

"Rumor is Twitter hit up more than a few venture firms to pitch the $250 million valuation, and got more than one 'no'," TechCrunch wrote. "But someone's bit, perhaps encouraged by Twitter's breakneck growth and the interest from Facebook. That means Twitter gets a new cash injection and time to figure out its business model at an even more leisurely pace."

Twitter allows users to send short updates or "tweets" (up to 140 characters long) to the Twitter website, SMS, instant messaging, or third-party application. It's a timely way to update friends, family, or co-workers with the little (sometimes mundane) things that happen throughout the day, such as doing laundry, running late for a meeting, or meeting friends at a party.

Twitter and acceptance of text messaging

It is very clear that consumers are driven by promotions in the physical world to use the mobile device as a RESPONSE MECHANISM TO INTERACT WITH BRANDS!

At Adheadz.com, we continue to see Mobile Response rates higher than 15% when Brands run radio, TV and traditional advertising with their Mobile Tag like "Text BMW to 51684 for More Information".

The increase of Mobile Tagging, where marketers add their brands’ Keyword and Short Code (like 'BMW to 51684 for More Information") onto their brochures, collateral and marketing outreach, is similar to the use of URL tagging which happened at the onset of the Internet.

scott kline of NJ @ Jan 27, 2009 08:09:58 AM

citi group

ITS A SHAME THESE BANKS THINK THEY HAVE ALL THE POWER. PEOPLE WHO HAVE MORTGAGES AND LOANS WITH THIS BANK AND OTHERS LIKE IT SHOULD ALL JUST DEFAuLT ON THERE LOANS AND SEE WHAT THEY THINK ABOUT THAT!

tin c of AL @ Jan 26, 2009 15:56:33 PM

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Luxe Life

Luxury is no longer the sole province of the elite. Upscale goods and services now target a much broader market. Kimberly Castro, deputy business editor of U.S.News & World Report, takes a look at the luxe life, from fine wines and cars to high-end real estate and wealth management. Though no elitist, Kim does admit a fondness for a bold bottle of Scout's Honor from Venge Vineyards and satiating her wanderlust in Europe.

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