McDonald's Launches Media Blitz for McCafé Line

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Convenience, convenince, convenience

When it comes to coffee, most cosumers I know gravitate to the 3cs, convenience, convenience, convenience... does anyone really believe that consumers en masse go out of their way to spend $4 for a Starbucks latte because it tastes best? Hardly. It's more likely they are on every city corner with relatively short lines. If/when Dunkin Donuts and McDonalds can shorten their lines, they should grab a material piece of the coffee action...

k of NJ @ May 29, 2009 23:01:00 PM

I'll be darned if I know why

anyone pays the prices associated with gourmet coffees.

Muser of NM @ May 06, 2009 10:30:13 AM

A more traditional stimulus package

Or should McD give the money to AIG?

innocent bystander of CA @ May 06, 2009 09:41:55 AM

A more traditional stimulus package

Or should McD just give $100,000,000 to AIG?

changed to protect the innocent of WA @ May 06, 2009 09:36:25 AM

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Luxe Life

Luxury is no longer the sole province of the elite. Upscale goods and services now target a much broader market. Kimberly Castro, deputy business editor of U.S.News & World Report, takes a look at the luxe life, from fine wines and cars to high-end real estate and wealth management. Though no elitist, Kim does admit a fondness for a bold bottle of Scout's Honor from Venge Vineyards and satiating her wanderlust in Europe.

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