While Microsoft forges ahead with its confusing advertising strategy (Jerry Seinfeld?!), Apple continues to keep its cool and consistent message, ignoring Microsoft's latest attacks that it offers the same hardware for a significantly lower price. "A PC is no bargain when it doesn't do what you want," Apple spokesman Bill Evans told BusinessWeek. "The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price."
Apple's new quartet of "Get a Mac" ads—staring the familiar odd couple John Hodgeman and Justin Long—highlights Apple's creative features, instead of price.
My favorite commercial in the series features PC sifting through tall stacks of photos, searching one-by-one to find a friend; Mac then goes on to brag about iPhoto's facial recognition capabilities.
Check it out here:
Nitwit hater of NV @ Jul 11, 2009 23:50:45 PM
D. A. of NY @ May 04, 2009 11:26:53 AM
JNT of TX @ May 01, 2009 10:05:41 AM