Justin Timberlake to Launch New Tequila Brand

Justin Timberlake has another venture to add to his already lengthy résumé: launching his own brand of tequila. The award winning singer-songwriter, record producer, dancer, actor, restaurateur, owner of a clothing line, avid golfer, and philanthropist is calling the tequila 901, referring to the area code for his hometown, Memphis.

The new brand is not only an homage to where Timberlake grew up, but "901 is that time of night when your evening is ending, but your night is just beginning," Timberlake's spokesperson said in a statement. The liquor will be available in stores in early May in St. Louis, Las Vegas, New York, and Los Angeles.

Timberlake is following in the footsteps of other music artists who've added a clothing line or liquor line to their business portfolios. Hip-hop artist Jay-Z owns Rocawear clothing and endorses Heineken, and Sean Puffy Combs promotes Ciroc vodka and owns Sean John clothing.

Timberlake's clothing line, William Rast, launched in 2006. He also has his own record label, Tennman, a joint venture between Timberlake and Interscope Records.

• Check out the first shakable iPhone ad.
• Find out why pitchfork populism is all the rage these days.
• Learn why the review site Yelp is in trouble.